Salvatore Rasa has been active in communication and learning efforts within business, arts and education for over thirty years.  He has been a Senior Communication Consultant at Watson Wyatt and served as VP of Business Transformation for Maritz Performance Improvement Company.

At Maritz, he worked as a consultant to one of the world’s major information technology companies for six years, focusing on strategic communication, helping global teams to work together effectively within a climate of constantly changing business models.  He co-authored the client’s baseline cultural change documents for their first hybrid marketing channel and was the lead consultant for their company wide employee business transformation communication strategy, integrated supply chain communication and global software sales studies.

Sal has also had extensive experience in other industries, including pharmaceuticals, finance, manufacturing, automotive, and telecommunications.  He has considerable expertise in media and new media production with pioneering involvement in e-business and B2B activities.  He is currently involved in an effort to contemporize the activity of diversity in the global enterprise.

Sal co-produced and co-directed Where Words Prevail a documentary on the work of Cicely Berry O.B.E., Voice Director of the Royal Shakespeare Company, Stratford, England.  Many are familiar with her extraordinary stage, film and publishing work; but in addition, Ms. Berry has positively affected a diverse set of communities all over the world, relating the text of Shakespeare to some of today’s most critical societal issues.  WGBH Boston Public Television will host the documentary this year.

Sal Rasa has taught on the university level.  He holds a B.A. in philosophy and a Master of Fine Arts in speech and theater.  His first professional engagement was at age sixteen playing the role of Harry A. Kagan “the students’ choice” in the Warner Brothers film Up The Down Staircase.  Fascinated with the collaborative process of film and theatre, Sal went on to work and study with Michael Kirby author of the book and inventor of the word “Happenings”.  He then became assistant production stage manager of the Brooklyn Academy of Music (BAM) working on more than three thousand performances ranging from local community theaters to global entities like the Berliner Ensemble production of Waiting for Godot directed by Samuel Beckett.  During that time, Sal won a directing fellowship to The Royal Shakespeare Company in Stratford England.  Following BAM, he was assistant director and production stage manager of the original production of The Gospel At Colonus with Morgan Freeman, which was Emmy nominated for best Public Television special of the year.  In looking over his varied work experience he comments, “In our current work life we may be experts in some domains but we are learners in many more.”

Profession Activities
Guest teacher at the New School University’s Parson’s Center for New Design, on design concepts for e-business

Adjunct Assistant Professor, Brooklyn College of the City University of New York

Directing Observer Fellowship, Royal Shakespeare Company, Stratford, England

President 99 Jane Street Board of Managers 2002 - Present.  99 Jane Street is a $180 million dollar property in Greenwich Village New York

Selected Publications
Article: Changing Workforce Issues
International Human Resource Management Magazine

Interview: Why Intranets Fail
Darwin Magazine

Quoted: Collective Knowledge
Robert Marcus and Beverly Watters, Microsoft Books

Selected Recognition and Honors
Team Emmy Nomination, Assistant Director and Production Stage Manager, Best Public TV Special of the Year, The Gospel at Colonus

New York Festival Grand Award: IBM video, The Carving of Crazy Horse

Three Gold Awards and One Bronze Award:  IBM, AT&T and Merck videos

Association of Global Communicators Gold CINDY Award for Liz Claiborne video

M.F.A., Directing, Brooklyn College of the City of New York

B.A., Philosophy, St. Francis College, Brooklyn, New York

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